Sometimes, to stand out and attract new students, we have to think outside the box and propose something unorthodox.
The education industry keeps changing and if you want to stand out and attract new students, you need to introduce creative solutions.
The market itself has been pushing towards new ways of teaching, as students now have more freedom and options to choose from when it comes to selecting a language school for themselves.
As a matter of fact, in this previous Verxact post, we showed how the students of tomorrow will be shaped by new forms of education.
But what options do I have?
Well… In this article, we cover 6 ways in which you can boost student recruitment.
Let’s break the mold and think beyond our routine lesson.
1. Use marketing strategies
More and more every year, students have a wider range of choice when it comes to selecting a place to study, and this makes a fierce competition both in your local area and online.
You must keep up with marketing trends and make sure you prepare your strategies on par with businesses of other industries.
It is important to identify the priorities of your school’s marketing strategy.
Who is your target audience? What do they want from a language school? How can you introduce your language school program in a way that compels your target audience?
Solve the pain points:
You need to recognize where your language school meets or fails to cover the needs of potential customers. Conducting surveys is a good way to find out if you are missing crucial pain points.
Build your message:
What is your sales pitch? What would you say to someone if you wanted to convince them to consider your school? Make sure to identify a few key statements that define your school.
Make sure you set goals and take steps towards them. Or, in other words, create a long-term marketing plan campaign that follows a specific target. This will not only improve your existing campaigns but compel you to think about audiences you may not have considered earlier.
2. Improving your brand image
In conjunction with your marketing strategies, you need to know what image your school has in the eyes of the community.
Your brand should not be merely a logo, but an entire experience. You are the person responsible for it. From your online presence to the appearance of your classes, every little detail matters.
A good way to promote your brand and make a statement can be to make sure your logo appears in your content. Whether branding your own books, learning pills or even virtual platforms, having your image appear at the top will surely help students and potential clients remember you better.
A good example of this is Verxact’s web platform, where only elements associated with your center appears.
As you carry out marketing and advertising efforts, your brand should get stronger. The way you manage your image will not only establish your school as a desirable option for potential students but will also determine the success of your entire marketing plan.
3. Make a difference by creating a unique offer that differentiates you from the rest
Language lessons should not be your main proposal. At the end of the day, every language school offers lessons. You need to have a different approach by creating a solution that meets the needs of a particular segment in your market.
As an example, you can specialize in “business English classes”, or “legal English classes”, and create a package deal that blends individual lessons, vocal and written exams and a specific English test that covers this specialization.
Not only that, but you can differentiate your center by implementing flexible options for your students in your offer, such as opening different class modalities: Face-to-face, phone classes or even online lessons. All this, paired with free schedules, will allow your center to have extended enrollments, optimization of teachers’ schedules and improvement of overall profitability.
With this, you help your potential customers to differentiate you from the rest of the options and it will be easier for them to understand what is exactly what they can achieve with your courses.
4. Optimize your website for online presence
Nowadays, having an online presence has become a necessity. So much so, that it has become uncommon to find a language school that doesn’t have a website.
If you haven’t done so already, you want to make sure your website is mobile-friendly, is easy to update and covers every possible question that your users might have.
But in order to stand out, make sure you offer features that go beyond the basic website that everyone has:
- · Give them access to online lessons and courses.
- · Offer your online courses with videoconference.
- · Provide an in-depth analysis of your students’ advancements in different subjects.
- · Capabilities to attract and get in touch with new students.
- · Sell online lessons through your website.
At the end of the day, having an online presence through multiple digital channels makes you more available to your visitors and acts as a letter of introduction when a potential client is interested in your school.
Tools like the ones provided by Verxact allows you to have your virtual classroom and even your own 360 online schools with your brand logo on it.
5. Use technology to your advantage and stay updated with new resources
In this day and age, it is vital to offer resources and ways of learning that are up to date with your clients’ needs. Technology plays a big role here, and having the means to offer reliable and useful methods of learning can help you reach those undecided students that are looking for a new way to learn a language.
There are plenty of tools available at your disposal, some are more expensive than others, but in the end, you must cover the increasingly technological needs of your clients.
An interesting approach that an increasing amount of schools are taking is the blended learning method:
This method is gaining traction because it offers the best of both worlds: Face-to-face classes and virtual classrooms.
Also, the centers are able to use all their know-how in their lessons, thanks to easy to use tools such as content editors like Verxact. And some even allow you to use your own logo. All of this while automating the management and monitoring of the students with minimal effort.
If you want to learn more about it, take a look at one of our older posts.
“Why to Adopt Blended Learning in the traditional classroom”
“Understanding how blended learning will shape language students in 2020”
6. Use your current clients and learners to find new leads
Your current students are, in a way, the strongest option you have to develop new potential leads. To take advantage of this, you can use satisfaction surveys, interviews, or even discounts for a referral program for current students.
Be open and honest and tell them that you’d love to know if they know anyone else who might be interested in your school. Most students might not even know that you are actively looking for new customers if you don’t tell them directly.