From studying anywhere they want, to immersive learning experiences, the students of 2020 will find language schools to be a more exciting “place”.
Trying to predict the future and take advantage of that knowledge has always been a human obsession. We’ve seen this topic show up over and over throughout history.
From Bestseller novels like “The time machine“, to pop culture movies like “back to the future“.
We want to know what’s ahead of us and have certainty that the actions we take, will lead us to a path of success. We want to be able to make decisions based on that information, and in this case, know what actions we can take to increase the recruitment of new students.
But as Peter Drucker once said:
“Trying to predict the future is like trying to drive down a country road, at night, with no lights, while looking out the back window.”
― Peter Drucker
It is fair to assume that trying to predict the future is a very difficult task to do…
Or is it?
How big data can help us understand the students of 2020
In the age of big data, we keep gathering and analyzing large amounts of information that can be later used for statistics, and crunching those numbers to have a glimpse of the students of tomorrow doesn’t seem such an impossible task after all.
We know certainty doesn’t exist, but as many have tried in the past, we want to analyze the numbers and see what the available data tells us about the future of our students.
Focusing on the needs of each student individually will be vital.
Face-to-face, traditional classrooms with old-school teaching methods are no match to state-of-the-art technology and e-learning platforms. This is not something that we are predicting will occur, it’s a fact proved by many studies worldwide.
The days when students needed to work around strict time schedules soon will be gone.
But what does a student-centered learning experience look like?
Perhaps, the biggest change we can expect to see is more language schools deciding to switch their focus from the teacher and towards the student. Every student will be allowed to take full control of their learning speed by selecting their preferred method or “learning pills”, whether it’s in their classroom or online.
This way, language schools worldwide can offer a system that makes their students engaged and active in their own learning decisions.
Engaging learning methods will be a necessity for language centers.
The engagement seen in online tools or even virtual learning environments shows that they can help accelerate the learning experience in a way that traditional face-to-face classrooms sometimes can’t.
Such learning environments are evolving and improving the language education systems, and the Verxact system is one such example. It facilitates language schools to offer student-centered learning in a diverse and rich environment in which to learn.
Blending traditional methods with non-traditional techniques will become a must in language learning.
According to recent studies from the Institute for Statistics at UNESCO, in 2030, out of the 120 million students attending a high education course, 2.3 million will study overseas through some long-distance method.
This is forcing language schools and training centers to transition into new teaching methods that allow their students to learn and attend their classes at a time and speed that is comfortable to them.
If we dig deeper into this data, and we add the fact that learning several languages is becoming a must-have for some jobs out there. The increase of students that want to learn a new language while balancing personal and professional matters, is just inevitable.
Enter blended learning.
A method that keeps growing in popularity, which allows students to choose where and when they want to take their classes, either through online courses or through traditional face-to-face lessons. Many decided to combine both methods to better suit their needs throughout the week.
This means that language schools, not only can they offer a high demand product in a much more flexible way, but it also allows them to increase their seats due to many of the students not showing to class physically, but through online tools instead.
This can even allow some language schools to offer classes to people from all over the world, which takes us to:
Going beyond local and tapping into the international market.
The Internet can’t be ignored. The rise of websites that offer language courses keeps increasing, and language schools keep searching for ways to counteract the rise of this competition.
Some have thought: If you can’t beat them, join them.
More and more each day, schools are investing in new technologies to attract new students beyond their local area.
This is where blended learning shows its potential. The capability to offer a learning experience where the students have the best of both worlds: Interactive tools and learning methods, combined with a real-life teacher that can solve and explain every little detail of the lesson, all through the wonders of the internet.